Michelle J Raymond is the Company Page Queen, global speaker, podcast host, and your go-to B2B LinkedIn bestie. She’s the founder of B2B Growth Co, co-host of The LinkedIn Branding Show, and author of two best-selling books on LinkedIn strategy. With over a decade on the platform, Michelle has built a global community by helping businesses and their people grow with confidence. Her mission is simple: show up consistently, build trust, and turn LinkedIn into a powerful business tool, no gimmicks, just results.

In this episode, we unpack Michelle’s journey and explore how to grow personal and company brands in a way that feels real, sustainable, and human. She shares practical advice on staying visible in the age of AI, building community, and showing up without burning out. It’s an honest, energising conversation with someone who leads with positivity, experience, and zero fluff.

Connect with Michelle:
https://www.linkedin.com/in/michellejraymond/
https://www.instagram.com/good_trading_co/
https://www.youtube.com/@michellejraymond

More:
https://b2bgrowthco.com/
https://socialmediaforb2bgrowthpodcast.com/
https://michellesquared.com/
https://www.linkedin.com/newsletters/6861434915754528768/
https://podcasts.apple.com/au/podcast/the-linkedin-branding-show/id1622751326
https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569

Timestamps:
00:00 – Cold open: Helping people grow, one business at a time
00:54 – Why LinkedIn? Why now?
01:26 – Meet Michelle: LinkedIn strategist, speaker, chocoholic
02:31 – The story behind the “J” in Michelle J. Raymond
03:48 – Her first LinkedIn success story — from 80 clients to online community
05:50 – The turning point: Losing her job, starting her business
07:38 – How LinkedIn changed over the last 10 years
08:43 – What’s going wrong with LinkedIn in 2025?
10:11 – Algorithm shifts: Reach vs. relevance
11:25 – The video rollercoaster on LinkedIn
12:47 – Why Gen Z is reshaping LinkedIn’s future
13:48 – Real talk: Will a LinkedIn alternative rise?
15:05 – Pay to play? Boosting posts and changing dynamics
17:14 – The dangerous illusion of “just boost it”
18:11 – AI on LinkedIn: Are we still talking to humans?
19:16 – Will people pay to work with real people?
20:51 – LinkedIn “success” is often a lie
22:21 – Growing on LinkedIn is slower than ever — here’s why
24:10 – The real reason Michelle shows up every day
26:03 – Would she leave LinkedIn? Here's her honest answer
27:08 – Let’s talk… Tim Tams?! 🍫
28:18 – What makes your content stick
29:45 – Be memorable: Create your LinkedIn “thing”
31:04 – The Chicago Uber story (yes, it involves Tim Tams)
32:43 – Standing for something on LinkedIn (even if it’s chocolate)
33:13 – Want to grow? Here's what Michelle actually tells people
34:19 – The power of strategic community
35:16 – Automation ≠ relationships
35:51 – Why viral posts hurt your business
36:43 – Is your engagement real… or bots?
37:27 – LinkedIn is more fun with the right people
38:25 – Be human: share the messy parts
39:58 – Even LinkedIn pros lose motivation
41:17 – Be your digital twin — not a LinkedIn robot
42:35 – Off the clock: chocolate, travel, and never been to London?!
43:31 – Why Italy has her heart
45:14 – The weirdest job offer ever: Chief Sunshine Officer 🌞
46:00 – Where to follow Michelle + her newsletter + podcast
47:10 – Don’t forget her books (and where to find them)
48:39 – Final message: Stop skipping LinkedIn company pages!

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